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Questions & Answers

Technical information on Card Layouts

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Layout constraints caused by our cutting operation:

We require all critical image items to be a minimum of 0.125" from a card edge. 

Image on card front to extend to card edge (full bleed):

If you want an image to fill the front of the card, the layout must extend the image 0.125" beyond the edge of the card.   Cards are cut at: 2"x3.5", so the front image must extend beyond these dimensions a minimum of: 2.125"x3.625" 

The following black line box on the image below shows where the cut line is for a layout we did to give a full bleed of a front photo image on a business card design:

Here is another example:

Card image does not fill business card shape and cannot be extended for full bleed beyond cut line without extending parts of card which cannot be cut:  (white line shows cut line)

Designer went back and changed design so that the background could extend beyond the cut line:  (black line shows cut line)

Another example of a card where the designer wanted full bleed.  Here is the design submitted:

Here are the changes needed to extend the full bleed parts of the design:

Image Resolution

We recommend the final business card image resolution to be a minimum of 300 dpi for excellent printing output.  ( Greater than 360 dpi overkill ).   Lower than 300 dpi resolutions will work okay for some images.  I have seen 150 dpi work well for the different multiple images on a card, but I would not recommend going lower.  Of key concern for the card image resolution is the sharpness of the overlayed text.  One can take a lower resolution photo, overlay text on top and then same the overall card image at a higher resolution an make a beautiful card.

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