Restaurant Marketing to Keep Customers Returning to your Restaurant You work hard to satisfy your customer's desires and here is a marketing campaign solution to keep them coming back for more of your great food and services ! Over a 16 month period a search engine optimization company tried several methods of online advertising to drive more traffic to their website. Over this period their visitor counts continued to drop. Then they mailed out 2100 full color postcards to their customer list. These postcards enticed the customers to go to their website to get a beneficial free report. Within 9 days after the mail out they increased their visitor rate by over 300%. Now the CEO, who was very skeptical about using a "snail mail" marketing method, has said postcards are the most cost-efficient marketing tool around to capture excitement on their services. E-business CEO Date: February 28, 2008 From: Brad Curtis Read on and you can learn about the fastest, easiest, most economical way to grab and hold your prospect's attention! In these days of the internet and email, customer "attention" has become a scarce achievement.  People are just overloaded with marketing bombardments through mass media communications.  Research says we are exposed to over 3,500 marketing messages a day.  As a business that wants to get new customers and keep customers means you need a method of advertising your business that repeatedly grabs attention and offers information which customer's value. One of the only ways left to seize some of your customer's mindshare is a time proven method we offer.  The use of postcard marketing is arguably the single most powerful, economical, unique and directed form of advertising available to you.  No other prospecting tool can deliver an un-ignorable full color billboard ad directly to a prospect’s mailbox for less than the cost of a letter ! We offer advertising campaign services to design, print, and mail marketing postcards to help your restaurant business grow.      We developed this service to give an easy to use cost effective solution for restaurants to bring more customers to their business, and to help the restaurant keep their customers returning.  The foundation of our marketing campaign services starts with direct mail postcards to grab attention and communicate effective offers to bring customers in.  Then we offer the use of internet services to complement the overall effectiveness. To get things moving fast, you might want to start out with one of our standard card designs and have us print on the back information about your restaurant and give some special offer to bring customers in.  For example, our simple "Thanks" card will grab attention as a reader always wants to know who is thanking them and what are the thanks for?   One the back you can put an attention grabbing heading like: "Best Home Made Pot Pies in Town".  Then give them a little description of your entree. Then make them an offer they cannot refuse like: Bring in this postcard to get 2 Pot Pies for the price of one.  Then finish the Thanks by thanking them for their time.  Here is an example of a custom card we have done for a restaurant where they wanted to highlight the ambience of their location and give a special offer for a special occasion: We make it easy on your time and your budget by offering Free Design Services.  For a custom design all you need to do is tell us what you want by email and then review our design work until we have it the way you want it.  Then when you are ready, you can decide how many cards you want printed and mailed.   A marketing tool that can grab mind share when customers are faced with overwhelming choices. - A personalized marketing message on a postcard delivered to a customer's front door is quite difficult to ignore. There is no envelope to open, so they at least have to look at the full color graphic on the card which is your billboard for attention. Easy to get started ! - We offer Free design services to make custom cards for your campaign or you can choose from our standard template cards to start sooner. To begin all you need to do is send us an email with what you want your cards to express. This saves you time and money to get started. We will work on the designs and give you a way to review the designs until you believe they are ready. Our process guarantees your cards to be printed correctly. - To make sure your cards are printed correctly we do not release the cards for printing until you have approved the design. We ask you to review digital design views of the front and back of each card and we do not proceed to print until we confirm your approval. Your cards will be printed through the highest quality process. - It has been proven that full-color pictures enhance memory and rouse decision-making ability. We offer full color printing for both the front and back on your cards in order to deliver the highest quality message. Start out with as few as 100 cards per month. - Our services can fit within the smallest marketing budgets yet can perform well for larger budgets. Also this allows small businesses to test their ideas and fine tune results as they increase their campaigns. By using our postcard marketing campaign system you will be using an awesome time proven tool to find new customers and keep old customers returning.  It is a tool that delivers a Personalized message which is not cluttered with anyone else's distracting ads on the same media (newspaper ads, coupon books, yellow pages, etc).  It will not be thrown away without at least getting a some attention, like some direct mail media that is delivered in an envelope that needs to be opened (sales letter, flyer, brochure).  The postcard grabs attention immediately with full color graphics and headings and then pulls the interested reader in further with targeted information they can benefit from reading (like an offer which saves money or time).  Our postcard marketing campaign system can fit in any budget and can increase as your marketing performance needs grow.  You do not need to dedicate a lot of your precious time or hire an employee to take advantage of our system, because we will design the cards and mail them for you.   All you need to do is give us instructions by email to bring the benefits of this system to your business. Click Here To Get Started Today Bringing New Customers into your Restaurant How to start using our campaign services.  To start you simply use the get started form to send us an email in which you answer a few questions to help us initiate our design effort.  Thats all.  It is simple and does not take much of your already busy time. We will respond within a couple of work days with some postcard designs which you can review and give us additional customization instructions.  In a weeks time after your submission we should have a design which meets your initial needs and to start your campaign. Why do we call it a campaign ?    As experts in direct mail we understand it takes an average of 7 contacts with a potential prospect to turn them into a customer.  So, we need to work with you and plan to send out a series of postcards to make repeated contact in order to pull in new customers.  We recommend that part of the card design be the same each time so you develop brand awareness for your restaurant.  The message though can be different.  For example: A new restaurant could start with a grand opening card. You could send out a series of cards giving a weekly entree special on certain nights of the week. Some cards could be sent out giving a discount coupon to bring the card in. If you schedule occasional special entertainment you could use the cards to highlight that. As you add new features to your restaurant and menu, use your campaign cards to announce what is new. The folks that receive your cards will develop an awareness of what your restaurant offers, in the way of location, type of food, price, convenience, quality, and more just from the repeated contact.  The repeated contact also reminds customers that have been to your restaurant why they should return.  In this way your cards not only bring in new customers but also give you a way to keep them returning.  It takes a campaign of sending out cards on a regular basis for your restaurant business to gain the full marketing benefits. After we have a series of cards designed, then we will suggest a schedule for printing and mailing out the cards.  If you supply us a list of names and addresses we can mail out the cards for you, or we can address the cards and you can mail them.  If you do not have a list we can acquire a list for you.  Of course, if you prefer, we can just ship you the cards and you can address and mail them.  So, there are no costs to you to get started and very little of your time is needed.  We put in our time into setting up a postcard marketing campaign for you around your inputs and then we offer you several options to fit your budget to get started.  For example we will print and mail 100 cards per month for $99.00 per month.   No Development Contract Required We put great amount of time into developing your campaign with the expectation you will be more than satisfied with our performance.  There is no development contract or any other issues to get started.  If you are not satisfied with our capabilities you can simply drop the campaign at any time.  I recommend you get us started on your campaign right away because for a limited time we have added a bonus gift to this offer which can make your marketing campaign even more effective.    Free Bonus Gift #1 ($99 bonus Value) To make this offer even better we are going to give you set-up and hosting for 90 days of your own custom restaurant blog. This blog can be updated with your daily menu changes and weekly entertainment specials. Use your postcards to bring people to your restaurant blog and give them further information which helps them decide to come to your business. It can be a magnet to collect customer emails that want to be sent updates by email on your specials. It can also be used for customer's to give marketing feedback on things they wish for you to add to add to your services. It complements your postcard campaign. Even if you have your own web site, is it easy for you to update with content like daily specials which your customer's will value and keep them returning ? I cannot imagine why you would not want to get started right away.  With no up-front costs and just the amount of time needed to send an email you will begin taking advantage of a proven marketing technique for your restaurant business.  Plus with the added free bonus of setting up a marketing blog for you to easily update with information your customers will value about your services, it gives you a double pointed marketing spear to beat your competition.  Set your restaurant apart from other restaurants by getting started today !   Submit Your Request in now, there is no reason to delay! Don't Miss Out On This Incredible Offer! Here is to Flavorful Success in the Restaurant Business, Brad Curtis